snackable support for growing brands.

We equip entrepreneurs with trusted storytelling, strategy & mindset tools to move your business forward.

meet your coach.
Meg Seitz is the Founder and CEO of toth shop, a strategic communications agency that has supported businesses of every size - from start-up to publicly-traded - in messaging strategy, content development, and brand-building communications since 2014.
She holds an English degree from Kenyon College, one of the strongest writing programs in the country, and an MBA from Wake Forest University.
Over the course of her career, she’s interviewed or written about hundreds of founders and entrepreneurs; shop talk is home for some of the best tips, tricks, resources and strategies she’s learned herself or she’s heard other entrepreneurs utilize over the course of their respective journeys.
Her goal is that you read, hear, or learn something with shop talk that helps you feel one ounce more confident to make that one step forward in your business.

copy comes
first
When you’re building a website, what comes first -copy or design? Crazy enough, our go-to website design says copy. Because your brand’s story and voice sets the tone for everything to come in how you do business - from your website and sales approach, to your company’s personality, culture, and growth strategy.
Copy Comes First walks you through the key copywriting pieces you need to launch your website, your brand, your sales, your impact.
brand messaging 101
When you’re building a website, what comes first - copy or design? Crazy enough, our go-to website design says copy. Because your brand’s story and voice sets the tone for everything to come in how you do business - from your website and sales approach, to your company’s personality, culture, and growth strategy.
Copy Comes First walks you through the key copywriting pieces you need to launch your website, your brand, your sales, your impact.

